About me

Hey, I’m Amy.

I’m a product designer and design leader who likes making complicated things easier to understand.

This is a little more about how I think, how I work with people, and how I turn messy product problems into something a team can actually act on.

Amy Doughty

What working with me looks like

I want the people in the room to understand the decision, not just agree with it.

Start with the mess

I pull together customer context, research, product history, business needs, technical reality, and the questions nobody has answered yet.

Make the reasoning visible

I ground decisions in evidence and established UX thinking so we are not designing from taste, hierarchy, or whoever talks the loudest.

Explain it until it clicks

Analogies, sketches, prototypes, workflows, weird examples. I’ll use whatever helps turn an abstract idea into something people can understand.

Make the team stronger

I mentor, critique, question, and teach the thinking behind the work so people build their own judgment instead of waiting for my answer.

“Amy’s knowledge of our customers and business is remarkable, and she has a talent for connecting that knowledge to the work in front of us. I’ve often walked away from conversations with Amy seeing a problem differently or thinking about it in a new way.”

How my brain works

It usually gets messier before it gets clear.

I hold a lot of context, make connections, sketch things out, move pieces around, and eventually turn the organized mess into a story, system, or direction everyone else can use.

Amy at whiteboard
Storyboard
Dense whiteboard
Whiteboard containing product notes, sketches, workflows, and a llama doodle
Product workflow whiteboard
Workshop and team collaboration

“Give Amy a complex problem and you only have to explain it once. She’s off and running, bringing clarity, creativity, and momentum to even the most ambitious design challenges.”

How I make decisions

Design judgment should have something behind it.

I don’t believe user needs, business goals, technology, UX principles, or ethics exist in isolation. The job is understanding where they reinforce each other, where they conflict, and what tradeoff we are actually making.

Diagram connecting user evidence, UX principles and patterns, business goals, technical reality, and ethics as inputs to strong product decisions
User evidenceUX principles + patternsBusiness goalsTechnical realityEthics

Growing people

I mentor by teaching judgment, not handing out answers.

My leadership has come through mentoring, coaching, critique, cross-team influence, and creating space for other designers to grow. I want people to leave a conversation understanding something better than when they walked in.

“Rather than simply giving suggestions, she inspires you to critically examine your design decisions and encourages you to communicate them with clarity and confidence.”